Zac Wang

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243 pieces, newest first.

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  1. Consolidated streamers now need to prove their value to advertisers

    analysisThe Current

  2. Vive l'audio! How France became Europe's digital audio growth leader

    featureThe Current

  3. EU orders Google to share search data with rival search services

    newsThe Current

  4. The Media Plan: Why TEMPUR is spending more on streaming ads than influencers in social media-obsessed China

    featureThe Current

  5. Comcast’s Sky agrees to buy ITV in deal that consolidates Britain’s streaming landscape

    newsThe Current

  6. Could AI spark human creativity? Cannes Lions makes an argument for it.

    analysisThe Current

  7. A survey of 1,400 marketing and finance leaders shows what CFOs really want from CMOs

    featureThe Current

  8. Cindy Rose says WPP agencies stopped using LiveRamp to retain ‘total independence’

    analysisThe Current

  9. Comcast’s Universal Ads launches in the UK, aiming to bring more SMB ad budgets to TV

    newsThe Current

  10. Why BYD is investing in brand building as it aims to become the world’s biggest carmaker

    featureThe Current

  11. As Britain bans social media for teens, marketers brace for a new reality

    newsThe Current

  12. Why targeting isn’t a big deal during the World Cup, according to streamer DAZN

    featureThe Current

  13. Publicis-LiveRamp skepticism spreads to the U.K. and Europe as ad leaders voice neutrality concerns

    analysisThe Current

  14. What the World Cup reveals about European consumers — and why it matters for global brands

    featureThe Current

  15. Chinese EV brands are getting serious about brand-building

    featureThe Current

  16. CTV ads drive significant uplift in brand AI searches, BrightEdge data shows

    newsThe Current

  17. The new reality: Why advertisers are shrugging off global macro uncertainty

    featureThe Current

  18. European social media bans for minors gain momentum

    newsThe Current

  19. Measurement can’t capture everything brand advertising (yet). What if that’s okay?

    analysisThe Current

  20. AI is reshaping the open internet. Is the buy side paying attention?

    analysisThe Current

  21. YouTube avoids UK streaming TV rules as it chases ad budgets

    analysisThe Current

  22. Britain’s SMEs are finally advertising on CTV. The next challenge is keeping them.

    analysisThe Current

  23. How B2B CMOs are rethinking brand discovery, beyond search and white papers

    featureThe Current

  24. Avoiding news may shrink German reach by almost 20%

    analysisThe Current

  25. THG PLC’s retail media director on what beauty purchase data tells advertisers

    analysisThe Current

  26. YouTube wants TV budgets but not TV scrutiny

    analysisThe Current

  27. Europe's plan to level the AI advertising race: get Google to provide equal access to its data

    analysisThe Current

  28. What the Winter Games reveal about modern attention — and why it matters for global brands

    featureThe Current

  29. UK considers social media ban for under-16s as Australia sets global trend

    newsThe Current

  30. AI is ‘necessary, but not sufficient’: Experts say agencies need a strategy-focused reset

    analysisThe Current

  31. Five markets that will define global advertising in 2026

    featureThe Current

  32. How LLMs are reshaping CTV planning, activation and measurement

    featureThe Current

  33. Google faces new EU antitrust probe for allegedly using publisher, YouTube content to train AI

    newsThe Current

  34. Meta will offer EU users option of less personalized ads, caving to EU pressure

    analysisThe Current

  35. How 3 media leads would invest a $2 million ad budget right now

    featureThe Current

  36. Netflix agrees to buy Warner Bros., creating a potential streaming titan

    newsThe Current

  37. EMEA CMOs bet big on AI amid budget uncertainty

    analysisThe Current

  38. France’s Canal+ emerges as a new global counterweight in streaming

    analysisThe Current

  39. Google offers ad tech changes to avoid EU-mandated divestment

    analysisThe Current

  40. EU probes Google over alleged search bias against publishers

    newsThe Current

  41. Spotify is coming for YouTube’s video crown, and some media buyers are shifting their strategies

    analysisThe Current

  42. Inside WPP’s new agentic AI platform and what it means for brands

    featureThe Current

  43. U.K. competition regulator designates Google Search with ‘strategic market status,’ opening the door for potential interventions

    analysisThe Current

  44. Meta to launch ad-free Facebook and Instagram to the U.K., amid E.U. regulatory standoff

    newsThe Current

  45. ‘Agencies as we know them will be dead’: Media leaders pull no punches at DMEXCO

    analysisThe Current

  46. Reinventing TV: AI, programmatic and the overlooked battle for your biggest screen

    analysisThe Current

  47. Publishers tout premium media’s ROI and scale as Google, Meta face growing scrutiny

    analysisThe Current

  48. EU regulators, SSPs and publishers pile on Google as U.S. ad tech remedies trial looms

    analysisThe Current

  49. 4 insiders explain how they would invest a $500,000 ad budget right now

    featureThe Current

  50. Euro sports-mania: How F1, soccer and tennis are winning U.S. streaming audiences

    featureThe Current

  51. Substack is surging thanks to premium content. Next, it’s eyeing ads.

    analysisThe Current

  52. AI is helping marketers master the open web — even as it rewrites the rules

    analysisThe Current

  53. France is leading Europe’s response to the streaming era

    analysisThe Current

  54. What X’s decline really says about ad strategy

    analysisThe Current

  55. How Tubi’s U.K. expansion reflects the next phase of AVOD’s global growth

    featureThe Current

  56. Why Samsung Ads is exploring new formats in the race to reimagine TV ads

    featureThe Current

  57. Changing the marketing equation yields 90% more revenue returns, WARC suggests

    analysisThe Current

  58. AI could slash video ad production costs — just as TV opens more doors for small businesses

    analysisThe Current

  59. A Cannes juror on what it takes to win a Lion and why Brazil landed Creative Country of the Year

    featureThe Current

  60. OMG’s Melinda Clow on how programmatic can turn live sports’ unpredictability into an asset

    featureThe Current

  61. Comcast Advertising’s Thomas Bremond on bringing an ‘easy button’ for buying TV to the U.K.

    analysisThe Current

  62. Programmatic Pioneers 2025: Sorrell, industry leaders predict AI-led shake-up in media buying roles

    analysisThe Current

  63. SXSW London: How AI is taking over advertising, beyond the hype

    featureThe Current

  64. CTV and retail media push European digital ad spend past €100 billion, as search falters

    analysisThe Current

  65. How U.S. upfront trends look different in the U.K.

    featureThe Current

  66. ‘Trump tariffs’ earnings season recap: Insights for media buyers from 8 key companies

    featureThe Current

  67. OMR 2025 takeaways: Marketers weigh in on AI automation, performance marketing, and podcasts

    analysisThe Current

  68. Meta’s ad business faces uncertainty in E.U. after €200 million fine

    analysisThe Current

  69. Will the U.S. Google ad tech ruling set the stage for E.U. action?

    analysisThe Current

  70. Sky Media opens live Premier League matches to programmatic buying for the first time

    analysisThe Current

  71. Some brands in the U.S. cut media budgets, want flexibility and ROI after Trump tariffs

    analysisThe Current

  72. Ad Week Europe: Media buyers face AI disruption, broadcasters embrace ad tech and retail media goes luxe

    analysisThe Current

  73. Spotify launches ad exchange and generative AI ad creator, adopts UID2 in major push for ad dollars

    newsThe Current

  74. BBC Studios is developing its own ID solution as it seeks to woo global advertisers

    analysisThe Current

  75. New Stagwell survey: EMEA executives want to advertise alongside news, but buyers fear backlash

    analysisThe Current

  76. E.U. says Google Search violated competition rules in preliminary findings

    analysisThe Current

  77. Scope3’s Anne Coghlan on using AI to reimagine media buying and brand safety

    analysisThe Current

  78. British broadcasters relaunch, rebrand and revamp to vie for ad budgets

    analysisThe Current

  79. The Guardian deploys OpenPath amid programmatic revenue surge

    analysisThe Current

  80. Index Exchange CEO: Time for a Performance Max for the open internet

    analysisThe Current

  81. Live sports streaming is “the ultimate ad product,” says NBCUniversal ad leader

    analysisThe Current

  82. Riding on its Big Game success, Tubi sets its sights on the U.K.

    analysisThe Current

  83. WBD’s Max wants to be a ‘top 3 streamer’ globally, fueled by live sports and growth in EMEA

    analysisThe Current

  84. Netflix, European streamers turn to ad tech to win advertisers

    analysisThe Current

  85. Startups bet on the open web at London’s ad tech forum

    analysisThe Current

  86. Squid Game is back. Will advertisers join the game?

    analysisThe Current

  87. Deutsche Telekom’s Daniel Jäger on why responsible media drives better results

    featureThe Current

  88. The future of cross-media measurement takes shape with AI and industrywide efforts

    analysisThe Current

  89. Omnicom agrees to acquire IPG and take the AI fight to Big Tech

    newsThe Current

  90. Streamers are giving marketers more signal as the competition for ad dollars heats up

    analysisThe Current

  91. Premium journalism may see a renaissance in the Generative AI era

    analysisThe Current

  92. EUID adoption increases across the programmatic supply chain, from SSPs to publishers

    analysisThe Current

  93. News’ old guard calls for reinvention amid ‘existential’ threat from social platforms

    analysisThe Current

  94. British advertisers face short-term pain after Britain’s $50 billion tax raise

    analysisThe Current

  95. As upfronts wrap up, British marketers foresee a flurry of innovation in retail media and CTV

    analysisThe Current

  96. Are marketers spending too much on social media?

    featureThe Current

  97. Why retail media’s growth could change retail as you know it

    featureThe Current

  98. The growing appeal of China's Gen Z for marketers

    featureThe Current

  99. In the shadow of Google’s antitrust trial, marketers debate the future of the open web

    analysisThe Current

  100. U.K. regulators slam Google's ad tech practices, as U.S. trial gets underway

    analysisThe Current

  101. Decoding Saudi Arabia’s Gen Z, a generation on the ascent

    featureThe Current

  102. Why Colgate-Palmolive’s European media lead believes premium content builds brands

    featureThe Current

  103. 5 Minutes with Treasury Wine Estates’ Ben Oliver

    analysisThe Current

  104. Reimagining the Olympics, and live sports, for a new generation

    featureThe Current

  105. Cookies or not, German publishers are already monetizing their inventories with alternative solutions

    analysisThe Current

  106. Sports sponsorships are just the start for Chinese EV brands

    featureThe Current

  107. How Google’s U-turn on cookie deprecation will affect European marketers

    featureThe Current

  108. At MAD//Fest, British marketers hammer out the industry’s future

    featureThe Current

  109. German CTV marketers are seeing serious results with first-party data

    analysisThe Current

  110. Nine’s programmatic boss Jordan King on the future of Australian TV

    analysisThe Current

  111. Advertisers, publishers and retailers across Asia-Pacific bet on UID2

    featureThe Current

  112. Four takeaways from top CMOs at Cannes Lions

    featureThe Current

  113. 5 Minutes with retail media powerhouse SMG’s Helen Johnson

    analysisThe Current

  114. 5 Minutes with veteran retail analyst Doug Montgomery

    analysisThe Current

  115. The little 5G devices powering India’s streaming revolution

    featureThe Current

  116. The value of the open internet is growing in the eyes of advertisers

    featureThe Current

  117. How to find the ‘gold dust’ in your identity strategy

    featureThe Current

  118. 3 big insights from OMR 2024, Europe’s top marketing summit

    analysisThe Current

  119. Japan’s end of negative interest rates could be CTV advertisers’ golden opportunity

    analysisThe Current

  120. Marketers unfazed as Google delays cookie deprecation for third time

    analysisThe Current

  121. European broadcasters are reinventing themselves for the future of TV

    analysisThe Current

  122. French advertisers eye the opportunity of a century in Paris 2024

    analysisThe Current

  123. Streaming giants will face stiffer competition for CTV ad dollars in France

    analysisThe Current

  124. Why are so many B2B firms sponsoring the Olympics?

    featureThe Current

  125. Just for conversions? Why marketers may be missing the bigger picture on retail data.

    featureThe Current

  126. How consumer health giant Reckitt is future-proofing its marketing efforts by going omnichannel

    featureThe Current

  127. As Meta tightens the traffic tap, where will news publications turn for audiences?

    featureThe Current

  128. Retail data has taken over Europe. Now what?

    featureThe Current

  129. Smaller streamers’ share of global demand for originals increased 36% in a year

    analysisThe Current

  130. The great restructuring of digital news media

    featureThe Current

  131. How Samsung Electronics Canada is 'future-proofing' its business with UID2 as cookies crumble

    featureThe Current

  132. The rise of unscripted TV could be good for advertisers

    analysisThe Current

  133. This year, shoppable TV ads may deliver the goods that live shopping never could

    featureThe Current

  134. The EU’s latest data legislation adds to growing regulatory landscape in a pivotal year for European marketers

    featureThe Current

  135. Mixed reality is the next shiny thing for marketers, but some remain cautious

    featureThe Current

  136. How Hollywood’s strikes could begin to level the playing field for British broadcasters

    featureThe Current

  137. You thought the pandemic was a whirlwind for advertisers. Welcome to 2024.

    featureThe Current

  138. Here’s what you missed if you were only paying attention to Generative AI this year

    featureThe Current

  139. This festive season, more cute characters will compete with Aldi’s Kevin the Carrot for your Christmas shopping

    analysisThe Current

  140. Social platforms are testing ad-free subscription plans. What does that mean for brand-builders?

    featureThe Current

  141. First-party and retail data will be tested this holiday season as cookie sunsetting approaches

    analysisThe Current

  142. DTC brands increasingly see the advertising opportunity on the open internet

    analysisThe Current

  143. One year in, generative AI is quickly reshaping the world of podcasting

    analysisThe Current

  144. The advertising industry may be at a tipping point in its adoption of alternative identifiers

    analysisThe Current

  145. What happened to big, bold brand campaigns?

    featureThe Current

  146. From Afrobeats to Nollywood: West African cultural exports could be the next big global content trend

    analysisThe Current

  147. CTV, first-party data breathe new life into post-pandemic travel advertising

    analysisThe Current

  148. AI, CTV and FAST: A new era of digital advertising takes shape at DMEXCO

    analysisThe Current

  149. Why Europe’s storied luxury brands are delving into programmatic

    featureThe Current

  150. British advertisers and broadcasters lay out their CTV playbook: first-party data, creativity, and ROI

    featureThe Current

  151. Tech advances are ushering in new creative possibilities for programmatic

    analysisThe Current

  152. As British TV presenters move to podcasts, will ad dollars follow?

    featureThe Current

  153. Food-delivery and ride-hailing apps are heating up the retail media race for ad dollars

    featureThe Current

  154. Europe’s top football leagues eye American fans as streaming giants bet on live sports

    featureThe Current

  155. Amid a global streaming slowdown, Europe’s content machine revs into high gear

    featureThe Current

  156. Global streaming giants are looking to sub-Saharan Africa as the next engine of subscriber growth

    featureThe Current

  157. Lidl-owner Schwarz Group opens access to its shopper data, heating up the retail media race in Europe

    analysisThe Current

  158. Digital out-of-home is emerging as a bright star in MENA in a year of economic turbulence

    analysisThe Current

  159. British Gen Zers’ podcast use is growing at twice the rate of millennials’

    analysisThe Current

  160. Johnson & Johnson's EMEA media lead on how the consumer health giant is approaching marketing as inflation bites

    featureThe Current

  161. In the age of AI, marketers at Cannes Lions say to follow the consumer rather than the hype

    analysisThe Current

  162. A new sustainable marketing study shows how to reach coveted Gen Zers

    featureThe Current

  163. Alternative ID solutions are gaining ground in Europe, as major brands back EUID

    analysisThe Current

  164. RTL says revenue could double as it opens up linear TV to programmatic buys

    analysisThe Current

  165. British advertising leaders on 5 lessons from 5 years of GDPR

    analysisThe Current

  166. How programmatic traders are leaning on first-party data, retail media to create award-winning campaigns

    featureThe Current

  167. European retail brands pivot messaging, lean on retail media amid inflation worries and tech upheaval

    analysisThe Current

  168. The three hottest advertising trends from OMR, Germany’s festival of marketing innovation

    analysisThe Current

  169. Streaming the crown: How British media and advertising has evolved since the last coronation

    featureThe Current

  170. Creatives who worked on Netflix’s Zero on the future of multicultural streaming in Europe

    analysisThe Current

  171. How Chinese brands are adapting their marketing as they hunt for growth overseas

    featureThe Current

  172. Black Pearl Vs. Michelin Guide: Culture And Controversy In China’s Luxury Cuisine Industry

    featureJing Daily

  173. Spanish broadcasters and advertisers look to CTV in the ‘year of efficiency’

    analysisThe Current

  174. As ad-funded CTV goes global, marketers should consider ‘silver streamers’

    analysisThe Current

  175. Marketers can now target Ocado shoppers across the open internet

    analysisThe Current

  176. Streamers’ bundle deals are keeping subscribers and younger viewers hooked

    analysisThe Current

  177. What makes a streaming hit for advertisers?

    analysisThe Current

  178. European retailers race to stake their claim on the continent’s media landscape

    featureThe Current

  179. How UID2 helped Unilever find its audience across Disney 12 times more effectively than traditional identifiers

    featureThe Current

  180. How eBay found its soulmate in ‘Love Island’

    featureThe Current

  181. How Luxury Brands Are Reviving Chinese Artisanal Traditions For Contemporary Tastes

    featureJing Daily

  182. Situationships and solitude: How brands are advertising for Europe’s changing dating culture

    featureThe Current

  183. Streaming wars, episode III: ‘Lost in Translation’

    featureThe Current

  184. Streaming wars, episode II: ‘Funding the Content Machine’

    featureThe Current

  185. How Will Italian Gastronomy Recapture China’s Palates?

    featureJing Daily

  186. Streaming wars, episode I: ‘The Big Picture’

    analysisThe Current

  187. How Luxury Travel Operators Are Charting A New Post-Pandemic Path With NFTs

    analysisJing Daily

  188. Tesco pushes further into retail media as British retailers bet the cart on digital advertising’s third wave

    analysisThe Current

  189. ITVX and the week British telly changed forever

    featureThe Current

  190. TV manufacturers wrestle with designing TV home screens for “peak TV”

    analysisThe Current

  191. Why U.K. retailers are doubling down on digital ads amid soaring inflation

    featureThe Current

  192. Genesis Sought $1B Bailout From Investors Before Halting Withdrawals: Report

    newsDecrypt

  193. How Luxury Spirits Labels Are Unbottling The NFT Market

    analysisJing Daily

  194. Crypto Exchange Gemini Expands to 5 More European Countries

    newsDecrypt

  195. February Vote for MiCA Crypto Bill Is ‘Tentative’: European Union

    newsDecrypt

  196. Kraken Launches 70 Ethereum, Solana NFT Collections on New ‘Gasless’ Marketplace

    newsDecrypt

  197. Polygon, Arweave Jump Double Digits as Meta’s Instagram Announces New NFT Tools

    newsDecrypt

  198. Third Time’s a Charm? Bitcoin Miner Bitdeer Delays $4B SPAC Deal Again

    newsDecrypt

  199. Coinbase CEO to Sell 2% of COIN Stock to Fund Life Extension, Scientific Research

    newsDecrypt

  200. Mastercard Taps Paxos to Launch Crypto Trading for Banks

    newsDecrypt

  201. Binance Launches $500 Million Lending Pool for Bitcoin Miners

    newsDecrypt

  202. Bitcoin, Ethereum Erase Losses Following Hot Inflation Report

    newsDecrypt

  203. New Tool Shows Just How Much Users Lost in Celsius Bankruptcy

    newsDecrypt

  204. Uniswap, Aave Pile Into Polygon's Speedy Rollup Testnet for Ethereum

    newsDecrypt

  205. BNB Chain Resumes Activity After 2 Million Token Exploit

    newsDecrypt

  206. SUSHI Jumps 14% After Asset Manager GoldenTree Reveals $5.3M Stake in SushiSwap

    newsDecrypt

  207. Investors Flee Gold and Bitcoin, Pushing Correlation to New 12-Month High

    newsDecrypt

  208. Bored Apes' Otherside Builder Improbable Eyes Fresh Funding at $3BValuation: Report

    newsDecrypt

  209. Transit Swap DeFi Hacker Returns $16M in Stolen Ethereum, Binance Coin

    newsDecrypt

  210. Telefónica Invests in Crypto Exchange, Launches Payments Pilot

    newsDecrypt

  211. CFTC Chair Says Crypto Regulations Could Double Bitcoin Price

    newsDecrypt

  212. Coinbase Cloud, Chainlink Launch Price Oracles for NFT Floor Pricing

    newsDecrypt

  213. A London company has developed a breakthrough in self-driving car tech

    newsThe London Standard

  214. 'Apple Must Be Stopped' as Web2 Firm Launches 30% NFT Tax: Epic Games CEO

    newsDecrypt

  215. Instagram is trying to stop unwanted nudes from sliding into your DMs

    newsThe London Standard

  216. Your roaming charges will be capped in Norway, Iceland and Liechtenstein from next year, but not in Spain or Italy – yet

    newsThe London Standard

  217. Dreams of flight dashed? Flying car firm backed by Google co-founder shuts down

    newsThe London Standard

  218. Australia’s Financial Watchdog Expands Team to Better Regulate Crypto

    newsDecrypt

  219. Is crypto getting greener? Will Ethereum’s merge finally solve the crypto industry’s emissions problem?

    analysisThe London Standard

  220. Coinbase Now Lets Users Check Which Politicians Are Crypto-Friendly

    newsDecrypt

  221. Major Music Labels Are Swarming The NFT Space. Will They Be Welcomed?

    analysisJing Culture and Commerce

  222. Hello sunshine: solar-powered carmaker gets £69m boost to rollout first model in 2022

    newsThe London Standard

  223. Meet Audius, The Spotify Of Web3 Bent On Revolutionizing The Music Industry

    featureJing Culture and Commerce

  224. Crypto CEO shares the 8 Web3 marketing jobs of the future

    analysisBusiness Insider

  225. How Playboy made $12 million from NFTs

    featureBusiness Insider

  226. 7 Web3 music startups taking on the $25 billion music industry

    featureBusiness Insider

  227. From The New York Times to CNN, how 9 media companies are using NFTs to open up lucrative new revenue streams

    featureBusiness Insider

  228. 12 marketers leading the crypto industry's multibillion-dollar spending spree on sports

    featureBusiness Insider

  229. How much a musician earned selling NFTs of her tracks' royalties

    featureBusiness Insider

  230. How brands can protect their IP in the metaverse, according to experts

    analysisBusiness Insider

  231. Analysis: Will live shopping be as popular in West as China?

    analysisBusiness Insider

  232. How Chinese EVs remade China's auto industry reputation

    featureDao Insights

  233. Do more home addresses mean fewer friends?

    featureDao Insights

  234. P&G China releases emotional ad showing the hidden life of China's blind

    featureDao Insights

  235. Portugal's ban on after-work emails is a blessing for startups

    analysisSifted

  236. The Dao guide for brands: working with video games in China

    featureDao Insights

  237. 5 things to know about marketing to China's post-95s

    featureDao Insights

  238. China’s elders are doing incredible things – and spending incredible money

    featureDao Insights

  239. Guochao: The Chinese brands breaking the “Made in China” stereotype

    featureDao Insights

  240. How a milk brand helps Chinese consumers regain trust in Chinese food

    featureDao Insights

  241. Reach for the tissues – Campaign to rekindle romance amid record divorces

    featureDao Insights

  242. A sex toy ad brings female pleasure to the spotlight in China

    featureDao Insights

  243. China's Hainan - Much More Than the "Next Hong Kong"

    featureDao Insights